01 / In progress
Choose
Compare owner fit, buyer fit and the work needed. Decide what you are ready to release.
Explore this stage →The Site Flipping experiment
Built with care.
Ready for
someone new?
Choosing a site to sell is a business decision—and a personal one. Follow the work, the questions, and the part that is harder to put in a spreadsheet.
First candidate: Automately · Considering a sale
“I’ve put love and care into all of them.”
— Ashley Kays, on choosing which site to sell
The first question is not just what a buyer might pay. It is which project Ashley feels ready to hand over, and what a good next chapter could look like.
One decision at a time
Follow the whole process.
Preparation guides explain the plan. Dated case-study entries record what actually happened. Choosing to keep a site, pausing a listing, or receiving no suitable offer are all possible outcomes.
02 / Next
Prepare
Audit the product, evidence, costs and transferable assets. Fix the important gaps.
Explore this stage →03 / Not started
List
Choose the marketplace, define the sale package and publish an evidence-backed listing.
Explore this stage →04 / Not started
Talk with buyers
Log qualified inquiries, questions and anonymized offers. Compare net proceeds and handoff effort.
Explore this stage →05 / Not started
Transfer
Agree the scope, confirm protected payment arrangements, and verify the buyer can operate the site.
Explore this stage →06 / Not started
Reflect
Share the actual result, total costs and hours, what changed, and how letting go felt.
Explore this stage →The portfolio review
Which site makes sense to explore first?
This is an editorial shortlist based on current product positioning and owner independence, not a valuation or an announcement that every site is for sale. Comparable revenue, traffic and customer records have not been reviewed.
| Site | Why consider it? | Before a decision |
|---|---|---|
| Automatelyautomately.cc | First candidate A distinct automation brand with practical workflow resources and a Lead Journey Monitor. A potential buyer could be an automation agency, educator, or niche publisher. | Verify working flows, separate founder services, finish and test any paid directory offer, and collect actual demand and operating-cost evidence. |
| AI Freelanceraifreelancer.site | Next to assess A focused learning audience, practical templates and browser tools make the scope understandable to an education or freelance-content operator. | Separate Ashley’s personal coaching from transferable assets; verify traffic, use of the tools, content rights and the ongoing update workload. |
| Autobrosautobros.store | Niche-content candidate Car culture, drifting and gear form a coherent editorial niche with a brand that could stand apart from its founder. | Check original content and image rights, real search traffic and affiliate earnings. A new owner needs their own approved affiliate arrangements where required. |
| WebsiteTrafficwebsitetraffic.live | Grow before deciding Campaign Studio, growth planning and agency tools create a broader product opportunity, with more operating complexity to document. | Gather repeat-use and paid-pilot evidence, map account and hosting dependencies, and compare the benefits of selling with its value to the wider portfolio. |
Keep the wider purpose in view. Wealth Experiment, Waymaker, AI Teachers and Outcome Driven support the founder’s wider work. The working recommendation is to keep those core brands while testing a more independent asset first. This is a recommendation, not an irreversible decision.
What we will document.
The human side
What makes this hard?
What the site means to its creator, why selling is being considered, what a good next owner would preserve, and whether the decision still feels right.
The business side
What is actually there?
The working product, observed usage, revenue and expenses, time spent, transferable assets, outstanding issues, and the evidence behind the asking price.
The outcome
Was the experiment worth it?
The listing’s response, negotiation lessons, transfer work, net cash result and return on effort—or an honest explanation of why the site did not sell.
A few honest answers.
Is Automately already listed or sold?
No listing URL or completed sale has been recorded in this experiment. Automately is a candidate under evaluation. A live marketplace link will be added only after a listing is actually published.
Does a live website mean it is a proven business?
No. A working website, measured audience, paying customers and recurring profit are different forms of evidence. This series reports them separately.
Will private buyer conversations be published?
The public journal will summarize questions and lessons. Buyer identities, private contact details, credentials, negotiation limits and confidential deal material do not belong in the public record.
What if Ashley decides to keep it?
That remains a valid result. The experiment is meant to produce a considered decision, not a sale at any cost.