The Wealth
Experiment
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Free · Idea revival check

An old idea.
A useful next test.

Choose whether to combine, shrink, revisit, or pilot an idea. Keep your enthusiasm and the customer evidence visible as separate things.

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How the suggestion is chosen

The first matching rule determines the next step: use an existing project when it fits; reduce a test that exceeds your limits; find a reachable audience; refresh old or missing evidence; ask for a concrete commitment; then scope a pilot. Recheck the remaining questions after addressing the first constraint. A sale is a stronger signal than praise, but still does not establish repeatability or profit.

Five questions for a useful customer conversation

  1. Tell me about the last time this problem happened.
  2. What did you do, and what did it take?
  3. What worked, and what remained difficult?
  4. How would you decide whether to try a different approach?
  5. Who would make or approve that decision?

Listen before explaining your solution. Keep observed behavior, direct words, and your interpretation separate. Ask permission before recording or sharing someone’s story.

Make a pilot reviewable

Agree on one deliverable, what success looks like, responsibilities, timing, price, and any cancellation terms before work begins. Set a review date. Count preparation, delivery, revisions, support, and selling time. Record a decision to continue, change, or pause.

Read why I revisited my old ideas · Use the detailed buyer-evidence worksheet on Outcome Driven

Free download · The Experiment Scorecard

Know if your side idea is actually working.

A 6-page scorecard for testing one income idea: the signal ladder, a four-week evidence log, the true-cost check, and a clear continue / change / pause decision. Download it now, with no signup required. Follow Ashley’s experiments in the journal and free RSS feed.

Download the free scorecard

Follow at your own pace

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in the experiment.

Read the latest field note, or add the free feed to your RSS reader for new articles and build walkthroughs.

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