The Wealth
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Ashley Kays · Seven online brands, mapped

Steal
my stack.

I built 7 online brands. I mapped the offers, tools, and workflows behind them. Use the examples to build an offer of your own.

Here are the people they serve, the ways they could earn, and the work involved in delivering something useful. Choose the example that fits your skills, then make a small version you can test.

Download the free mapExplore the seven brands ↓

10-page PDF · Seven brand maps + tools + worksheet · No signup required

Steal My Stack: seven real brands and the offers behind them, by Ashley Kays

The part to borrow

Connect a skill to
something someone needs.

I wanted a useful way to explain what sits behind the websites: the customer, the offer, and the decisions that turn an idea into work you can actually deliver.

These seven brands are at different stages. Some have paid services available; others offer free resources while a product is being developed. Each card shows that status so you can follow the model and choose your own next step.

Start with one customer you understand, one problem you can help solve, and one offer you can explain clearly.

The seven examples

See how each
offer fits together.

Read one that interests you, or compare all seven. The workflows are starting points to adapt to your own customers and way of working.

01 / THE BRAND MAP

Wealth Experiment

Teach from the work you are building.

FREE WORKSHOP + OPTIONAL PAID SUPPORT

Who it helps
People turning their experience into a small business idea.
The offer
Free planners, project examples, and a live build-with-me workshop.
How money can enter
Private working sessions and scoped support are available through the wider Waymaker offers. The founding workshop is free.

A workflow to adapt

  1. Explore a project
  2. Map one offer
  3. Join the workshop
  4. Choose support

The human check: Can a participant name a buyer, make a sample, and plan a useful customer test?

Take this idea: Your process can become a teaching offer when someone can apply it to their own work.

Read the Wealth Experiment walkthrough →

Explore Wealth Experiment →

02 / THE BRAND MAP

AI Side Hustle

Help someone choose a useful first offer.

FREE TOOLS + DISCLOSED REFERRALS

Who it helps
People comparing income ideas against their skills and available time.
The offer
A fit assessment, a first-offer builder, and practical guides.
How money can enter
Qualifying partner referrals can earn a commission. Useful guidance helps the reader decide when a tool or service fits.

A workflow to adapt

  1. Find a useful guide
  2. Compare your fit
  3. Define one offer
  4. Choose needed tools

The human check: Is the idea feasible for this person, and is each recommendation relevant and clearly disclosed?

Take this idea: A focused decision tool can make educational content more useful and lead to a relevant referral.

Read the AI Side Hustle walkthrough →

Explore AI Side Hustle →

03 / THE BRAND MAP

Secretly Domestic

Turn practical creativity into a product.

FREE MINIS LIVE / PAID KITS IN DEVELOPMENT

Who it helps
Families looking for an easy activity or a small holiday tradition.
The offer
Printable plans, games, and keepsakes for time together.
How money can enter
The planned model is a paid downloadable kit. Full kits are not on sale yet; free mini versions are available to try.

A workflow to adapt

  1. Discover an idea
  2. Print a free mini
  3. Try it together
  4. Share feedback

The human check: Does it print clearly, make sense without explanation, and work for the intended family?

Take this idea: Package a complete experience: a way to begin, something to do, and a memory to keep.

Read the Secretly Domestic walkthrough →

Explore Secretly Domestic →

04 / THE BRAND MAP

AI Freelancer

Make your expertise easier to buy.

FREE RESOURCES + SCOPED PRIVATE HELP

Who it helps
Freelancers shaping an offer, a proof sample, or a better delivery process.
The offer
Scope and pricing tools, templates, and individual offer or workflow help.
How money can enter
Paid engagements begin with a fit conversation and an agreed scope, price, and timeline.

A workflow to adapt

  1. Use a free tool
  2. Clarify the scope
  3. Discuss the fit
  4. Agree on paid work

The human check: Are the deliverable, revisions, client inputs, and acceptance criteria clear?

Take this idea: Build a repeatable service around a result you can deliver and review.

Read the AI Freelancer walkthrough →

Explore AI Freelancer →

05 / THE BRAND MAP

MarketingCoach

Connect the offer to the customer.

CONSULTING + ONGOING COACHING

Who it helps
Owners and teams who need a clearer marketing direction or help carrying it out.
The offer
Focused sessions, marketing plans, coaching, and scoped implementation.
How money can enter
Customers can buy a defined engagement or ongoing coaching. Implementation is delivered through Waymaker Agency.

A workflow to adapt

  1. Find a useful resource
  2. Identify the problem
  3. Agree on the work
  4. Review and improve

The human check: Can the customer see what changes, who owns it, and how progress will be measured?

Take this idea: Make the scope and customer journey clear enough for someone to choose the right help.

Read the MarketingCoach walkthrough →

Explore MarketingCoach →

06 / THE BRAND MAP

AI Teachers

Teach a workflow someone can repeat.

PRIVATE SESSIONS + TEAM TRAINING

Who it helps
Professionals and teams who want to apply AI to a task they actually do.
The offer
A focused AI working session or a team lab built around one shared workflow.
How money can enter
Paid learning is scoped around the task, participants, and useful output. Free planners help people prepare.

A workflow to adapt

  1. Choose a real task
  2. Prepare the inputs
  3. Build and review
  4. Repeat the process

The human check: Are the facts correct, the inputs appropriate, and the final output useful for the task?

Take this idea: Teach the brief, practice, review, and handoff that make an AI workflow usable.

Read the AI Teachers walkthrough →

Explore AI Teachers →

07 / THE BRAND MAP

AI Superpower

Make discovery useful to users and makers.

PAID PROMOTION + MAKER SERVICES

Who it helps
People choosing AI tools, and makers who need a clear way to introduce theirs.
The offer
Free discovery and workflows; paid placements, launch support, and setup help.
How money can enter
Makers can purchase labeled promotion or scoped services. A sponsored placement does not buy a favorable review.

A maker workflow to adapt

  1. Submit a tool
  2. Review the fit
  3. Agree on placement
  4. Publish + report

The human check: Are the claims supported, the audience fit clear, and sponsorship separated from editorial judgment?

Take this idea: Useful curation can support both an audience and a clearly defined offer for the businesses serving it.

Read the AI Superpower walkthrough →

Explore AI Superpower →

The tool stack

Give every tool
a job to do.

These are tools from my wider work. Choose the pieces your offer needs; every brand does not use every component.

The jobTools to considerWhat the tool helps you do
Define + draftChatGPT / Claude / CodexClarify the offer, draft material, or help build a first version.
DesignFigmaPlan the experience and review the visual direction.
Build + publishGitHub + Railway or VercelKeep the code and publish the site or application.
Accounts + saved workSupabase, when neededAdd accounts or persistent data when the product needs them.
Payment + schedulingStripe + Cal.comCollect an agreed payment or arrange a conversation.
Email + follow-upMailerLiteDeliver opt-in updates and maintain the subscriber relationship.
Learn from behaviorGA4 + Search ConsoleLook for usage and discovery signals; compare them with sales records.

Your judgment connects the pieces: choosing a useful problem, checking the output, agreeing on the work, and following through for the customer.

Now map your own

One customer.
One useful offer.
One next test.

Use the final page of the PDF, a blank document, or the First Experiment Planner. Write a short answer to each question.

Map my first experiment
  1. Who do I understand?Name one kind of person or business you could help.
  2. What problem can I help solve?Choose a specific task, frustration, or result they care about.
  3. What will I offer?Describe the deliverable, what is included, and how someone receives it.
  4. How will I reach and serve them?Choose one place to find the customer and a simple delivery process.
  5. What will I test next?Make a small sample, show it to a relevant person, and record what you learn.

Build it with me

Bring your idea
to Two Mondays.

The free founding cohort of Two Mondays to a Side Hustle meets November 2 and 9, 2026, from 7–9 p.m. Eastern. Bring one idea and work on the customer, offer, sample, and next useful test.

Request a place on the workshop page. Places are confirmed by email.

Request my free placeKeep the free map

Map prepared October 22, 2026. Follow each brand’s linked page for current offers and availability.

Free download · The Experiment Scorecard

Know if your side idea is actually working.

A 6-page scorecard for testing one income idea: the signal ladder, a four-week evidence log, the true-cost check, and a clear continue / change / pause decision. Download it now, with no signup required. Follow Ashley’s experiments in the journal and free RSS feed.

Download the free scorecard

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in the experiment.

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