The Wealth
Experiment
Let’s talk AI

Site Steward · A managed website-care pilot

Your website deserves
a next chapter.

Keep the useful pages current, catch broken paths, and give your website a clear way to support your business—with an AI assistant and human review.

With Ashley Kays · For owners of an existing website · Scope and price agreed before work begins

A steady care cycle

One clear plan.
Useful work you can review.

01 / UNDERSTANDKnow the site

Audience, goals, access and a baseline.

02 / CHECKFind the friction

Content, links, images and the next action.

03 / IMPROVEMake a useful change

Research, draft, review and verify.

04 / LEARNKeep the evidence

What shipped, what worked, what comes next.

Fresh, useful pages

Refresh the information visitors rely on: services, guides, useful resources, seasonal details and relevant events.

A working next step

Review the path from the homepage to a download, inquiry, booking or approved offer. Record what was tested and what still needs access.

A focused business model

Choose one suitable offer, lead magnet, affiliate path or local partnership. Define the next action and the evidence needed to judge it.

Start with one website

The 30-day pilot

What you receive

  • A site brief, baseline and prioritized 30-day plan.
  • Review of up to 10 agreed public pages and one primary visitor journey on desktop and mobile.
  • Up to four substantive page refreshes or small content improvements.
  • Review of up to 25 existing affiliate or offer links, when relevant.
  • One event-list review per week for an agreed local or topic-based calendar, if relevant, with up to 10 listings per review.
  • A weekly change report with evidence, open issues and next steps.
  • A final review of results, delivery effort and whether continued care makes sense.

What we agree before starting

  • The exact pages, goal, success measures and working access.
  • Which changes can be published and who reviews sensitive claims.
  • The fixed pilot fee, start date and response expectations.
  • Any third-party costs and a spending limit.

Custom development, site migrations, emergency support, paid ads, outreach, affiliate applications, legal or clinical review, and additional content are separately scoped. Purchases and live transactions are not part of a routine check.

A working link does not prove a commission. A successful page load does not prove a completed booking. Reports distinguish what was checked from what remains unverified.

The pilot begins after written scope, access and fee are agreed. No payment or booking is made by visiting this page.

Try the process yourself

Give your website
a one-page care brief.

Use the free template to choose your pages, record approved links, set boundaries and decide what a good month would look like. No signup required.

Explore the website experiments · Plan one useful test · Work with Ashley

A few useful answers

Can every site have its own agent?

Yes. A practical design gives each site its own instructions, tasks and history, while shared workers handle research, link checks and publishing. A coordinator controls the schedule and prevents two jobs from editing the same site at once. The pilot starts with a bounded workflow and human review; a dedicated software system can be scoped separately.

Will it automatically publish everything it finds?

Only the changes explicitly included in the agreed publishing scope can go live. Events need an official organizer source and current dates. Product recommendations need evidence and an approved link. Account access, pricing, advertising, outreach and sensitive claims need their own decisions.

Does this guarantee traffic or revenue?

No. The deliverables are verified care work and a clearer experiment. Results depend on audience demand, offer quality, traffic, program terms and other factors. We report observed results without turning clicks or forecasts into sales claims.

What happens after the first month?

We review completed work, unresolved risks, useful visitor actions and delivery costs. You can continue with a separately agreed scope, narrow the work or stop. There is no automatic renewal through this page.

Free download · The Experiment Scorecard

Know if your side idea is actually working.

A 6-page scorecard for testing one income idea: the signal ladder, a four-week evidence log, the true-cost check, and a clear continue / change / pause decision. Download it now, with no signup required. Follow Ashley’s experiments in the journal and free RSS feed.

Download the free scorecard

Follow at your own pace

Keep a place
in the experiment.

Read the latest field note, or add the free feed to your RSS reader for new articles and build walkthroughs.

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