SITE STEWARD — FIRST SITE CARE BRIEF
One site. One reader. One useful next action.

1. SITE AND PURPOSE
Public URL:
Who should this site help?
What is the main action: download / inquiry / booking / retailer visit / purchase?
Which 10 pages are in this pilot?

2. CURRENT EVIDENCE
Last verified homepage and mobile review:
Last successful form-to-inbox or checkout-to-confirmation test (if authorized):
Analytics reporting window, source, qualified visits and completed actions:
Revenue received / affiliate commission approved / refunds (keep separate):
If evidence is missing, write unknown, not zero.

3. CONTENT AND EVENTS
Four pages or topics needing a useful refresh:
Audience questions and official sources:
Event geography, interests, accessibility and age range (only if relevant):
Each event needs organizer URL, start/end date, timezone, venue, registration status and expiry.

4. AFFILIATE REGISTER
Program | site approved? | exact tracking link | allowed placements | disclosure | checked date
Do not invent tracking codes, copy another publisher's links, or rank only by commission.
Check terms, offers and product suitability with primary sources before publishing.

5. PERMISSIONS
May read:
May draft:
May publish after agreed checks:
Needs owner approval:
Human reviewer and contact route:
Monthly spend cap and stop condition:
Never include passwords, API keys, customer records or payment information in this brief.

6. WEEKLY REPORT
Checked URLs and dates:
Issue and severity:
Change, source, reviewer and live proof:
Still blocked and why:
Next three actions:

7. DAY-30 DECISION
Content accuracy and freshness:
Broken journeys resolved:
Verified completed actions and approved commissions, if available:
Human minutes + software costs + support time:
Continue / narrow the scope / pause — and why:

This is a planning template. It does not run an agent or submit your answers.
Created by Ashley Kays / Wealth Experiment and Affiliate Marketing Coach, November 7, 2026.