Projects across product design, marketing, education and AI. See what I delivered, the problem it addressed and a lesson you can apply to your own work.
Connected the emotion of a vacation brand with practical planning screens, landing pages and journeys across vacation collections.
Original portfolio work
What I delivered
Experience planning and customer journeys
Landing pages, visual design and content architecture
Delivered experience and design work.
The lesson
Inspiration brings people in. Clear navigation helps them act.
Pair an aspirational promise with practical information and a clear next step. Ask a first-time visitor to explain the offer and find the action before adding more content.
Built an education business by connecting curriculum, learner experience, community and marketing, from initial interest through completion.
Learning platform
What I delivered
Learning pathways, curriculum and 50+ learning products
Community, events, onboarding and an education platform
Recorded platform results: 300% growth, 25,000+ learners and a 25% improvement in completion. These are business-level results, not results attributed to the newer ad collection.
The lesson
The product experience is part of the growth strategy.
Follow one audience from discovery to enrollment, activation and continued use. Find where people stop making progress, then improve the message or experience at that point.
Lead consultant · GTM · Funnel strategy · Sales operations
Connected website interest with a clearer demo path, practical sales tools and coordinated follow-through for a healthcare automation business.
Client campaign creative
What I delivered
CTA architecture, a revenue-leakage review and an ROI calculator
Signal-aware outbound and a campaign approval portal
Four RSA sets, three LinkedIn ads, twelve posts and a twelve-week content strategy
The recorded engagement story reports 4 booked demos and 2 closed deals within 11 days. Those results belong to the engagement; the separate $6,000 media plan is a proposed test.
The lesson
A useful next step connects the marketing promise to the sales conversation.
Start with a specific buyer problem. Offer a relevant diagnostic, define a qualified inquiry and assign follow-up ownership. Measure the progression to useful sales conversations.
Connected a joyful consumer brand with search intent, product understanding and a clearer path to choosing a flavor and retailer.
Client campaign creative
What I delivered
Brand and product creative, plus four complete responsive search ad sets
Four persona profiles, 28 keyword ideas and 26 scoped negatives
Creative, landing-page and measurement strategy
Completed creative and campaign strategy. Personas and keyword ideas are research hypotheses; budgets and modeled outcomes are planning assumptions.
The lesson
Make the product understandable, then make the next action easy.
Show what a product is, how it is used and where to buy it. Match the search to the relevant product page, and measure retailer interest separately from confirmed purchases.
Curriculum development · Program instruction · Technical training
Created custom curriculum and taught technical programs that help learners turn complex concepts into practical skills.
Curriculum & instruction
UnderstandPracticeApply
From the completed work
What I delivered
Thinkful: custom UX Design and Data Engineering curriculum
CodeTeachers: custom coding, design and maker curriculum
Flatiron School: instructed the Product Design Program
Grow Financial: delivered Front End Engineering training
Completed curriculum development and program instruction, with the role for each organization shown above.
The lesson
Start with what someone needs to do, then design the practice that gets them there.
Define a practical capability, demonstrate it briefly, and let learners create something. Use clear assessment criteria and revision. Measure independent application, not attendance alone.
Built a connected AI platform that helps people move from an idea to a product, a plan and the next useful action.
Product workspace screenshot
What I delivered
Roadmap, user experience, engineering and go-to-market direction
Cameron with tool use, multi-turn memory and voice
Builder DNA and an idea-to-live-URL pipeline
The portfolio documents 4+ production AI products delivered in 12 months.
The lesson
AI is more useful when it connects decisions with work in progress.
Identify a recurring user decision, connect the context and give the person a useful action. Test the whole workflow, including review and recovery, rather than judging only a generated answer.
Lead consultant · Lifecycle strategy · Email · UX · Research
Mapped the actor journey from invitation through activation, then connected email strategy with improvements to registration and onboarding.
Lifecycle journey
InvitationRegistrationActivation
From the completed work
What I delivered
Twelve-email program across four creative directions
Three interactive onboarding alternatives
Market research and a roadmap for behavior-triggered messaging
Delivered lifecycle strategy and interactive onboarding alternatives.
The lesson
An email problem can actually be an onboarding problem.
Look at the steps after the click. Examine registration completion and activation before deciding that the subject line or send frequency is the main issue.
Designed banking and self-service experiences, reusable interface patterns and delivery practices informed by usability research.
Banking interface design
What I delivered
ATM, mobile banking and retail interface design
Reusable patterns, iconography and an animation library
Usability testing, observation and product delivery practices
Delivered product design and research work. The image shows National Bank of Canada interface designs from Ashley’s NCR work.
The lesson
Observe where people hesitate before deciding what to build next.
Watch someone attempt a real task. Record confusion and workarounds, improve the interaction and test again. Reuse successful patterns across related screens.
A 6-page scorecard for testing one income idea: the signal ladder, a four-week evidence log, the true-cost check, and a clear continue / change / pause decision. Download it now, with no signup required. You can also request occasional notes from Ashley’s experiments.
