Is this a fit?
AI-powered authority building, webinar funnels, and client acquisition system built specifically for life, business, and executive coaches
Skills to bring or develop
- Marketing Strategy
- Content Marketing
- Webinar Funnels
- Email Marketing
The starting sequence
- Complete intake — tell us about your coaching niche, methodology, and goals
- AI builds your website, webinar funnel, and email sequences
- Review and customize with your story, testimonials, and branding
- Connect your scheduling and payment tools
- Launch and start attracting coaching clients
Find your first customers
Treat this customer profile as a starting hypothesis. Talk to people in this role and find out what they already do, what it costs them, and whether they want help.
Role
Life / Business / Executive Coach
Company size
1 (solo practitioner)
Industry
Coaching & Professional Development
Problems to investigate
- Feast-or-famine client flow — great months followed by empty calendars
- No client acquisition system beyond word-of-mouth and referrals
- Imposter syndrome about putting herself out there with marketing
- No webinar or course system to scale beyond 1-on-1 sessions
- Website is either nonexistent or a generic Wix template
- Knows she should post on LinkedIn but doesn't know what to say
- Competing with thousands of other coaches who all sound the same
Channels to test
- Content Marketing
- Podcast
- Partnerships
First launch approach
Offer free "coaching business audit" to 20 coaches showing their online presence gaps. Demonstrate how a webinar funnel would work for their niche. Convert audits to Growth tier.
Ways to find your first customer
- Partner with coaching certification programs (ICF, iPEC, CTI) — they have thousands of newly certified coaches
- Attend coaching conferences and masterminds (ICF Converge, Coach Con)
- Run a free workshop: "How to get 5 coaching clients in 30 days without cold DMs"
- Cold outreach to coaches on LinkedIn with <1,000 followers (they need help building authority)
- Offer free LinkedIn profile optimization as a lead magnet
Content ideas
- The webinar funnel that books 10 discovery calls per week on autopilot
- How to stop trading time for money: the coaching leverage playbook
- LinkedIn for coaches: the 30-day authority building challenge
- From imposter to expert: how AI helps coaches create authority content faster
Shape the offer & delivery
These are example packages to adapt, not current market rates or promises of sales. Choose one deliverable, set a revision limit, and test the scope with a real buyer before expanding.
Starter
$297/mo example price
- AI-built coaching website with booking integration
- LinkedIn profile optimization
- 10 social media posts/month (AI-generated)
- Basic email templates (welcome sequence, session follow-up)
- Lead magnet creation (free guide or assessment)
Growth
$597/mo example price
- Everything in Starter
- Webinar funnel setup (landing page, registration, replay)
- 30 social media posts/month with authority content
- Automated email sequences (lead nurture, webinar follow-up, re-engagement)
- Monthly content calendar with blog posts and LinkedIn articles
- Testimonial collection system
Premium
$1,197/mo example price
- Everything in Growth
- Online course or group program setup
- Paid ad management (Meta + LinkedIn)
- Podcast launch kit (intro, outro, show notes automation)
- AI-generated book outline and chapter drafts
- Dedicated account manager
Build and deliver the offer
Service delivery
Packages
Name
Starter
Deliverables
- AI-built coaching website with booking integration
- LinkedIn profile optimization
- 10 social media posts/month (AI-generated)
- Lead magnet creation
Timeline
1-2 weeks setup, then ongoing monthly
Included in this example
- AI-built coaching website with booking integration
- LinkedIn profile optimization
- 10 social media posts/month (AI-generated)
- Basic email templates (welcome sequence, session follow-up)
- Lead magnet creation (free guide or assessment)
Name
Growth
Deliverables
- Everything in Starter
- Webinar funnel setup
- 30 social media posts/month with authority content
- Automated nurture sequences
Timeline
Ongoing, monthly
Included in this example
- Everything in Starter
- Webinar funnel setup (landing page, registration, replay)
- 30 social media posts/month with authority content
- Automated email sequences (lead nurture, webinar follow-up, re-engagement)
- Monthly content calendar with authority-building topics
Client onboarding
Step
Collect coaching niche, methodology, and pricing
Who handles it
client
Step
Connect booking system and email platform
Who handles it
client
Step
Deliver first website draft + lead magnet for approval
Who handles it
you
Kickoff conversation
- Confirm coaching niche and methodology to reflect on the site
- Walk through the lead-magnet topic and format
- Set expectations on webinar-funnel timeline
Your launch roadmap
Work through the phases at your own pace. Durations and task hours are estimates; client conversations, sales, and other outcomes depend on the response you receive. Growth and exit steps are optional later decisions.
0 of 17 tasks checked
01 · Foundation 1 week · suggested pace
AI builds the complete marketing system from intake data
AI-led conversation captures coaching niche, methodology, target client, pricing, and brand preferences
Target deliverable: Complete coaching profile
Tool examples: Waymaker Intake
Planning allowance: 1 hours · AI can assist; review the output
Builder creates conversion-focused website with about page, services, testimonials section, booking integration, and lead magnet opt-in
Target deliverable: Draft website ready for review
Tool examples: Waymaker Builder
Planning allowance: 2 hours · AI can assist; review the output
AI generates 5 automated sequences: lead magnet welcome, webinar registration, webinar follow-up, discovery call nurture, and past client re-engagement
Target deliverable: 5 email sequences ready
Tool examples: Waymaker Email Builder
Planning allowance: 2 hours · AI can assist; review the output
AI generates a high-value lead magnet (assessment, guide, or checklist) tailored to the coach's niche and ideal client
Target deliverable: Lead magnet PDF ready
Tool examples: Waymaker Content
Planning allowance: 2 hours · AI can assist; review the output
02 · Launch 2 weeks · suggested pace
Go live and activate all marketing channels
Coach reviews AI-generated website, adds personal story, uploads headshot, adjusts copy, and approves email sequences
Target deliverable: Approved website + emails
Tool examples: Waymaker Builder
Planning allowance: 3 hours
Link scheduling tool (Calendly/Acuity), payment processor (Stripe), email platform (ConvertKit), and set up webinar tool (Zoom)
Target deliverable: All systems connected
Tool examples: Waymaker Integrations
Planning allowance: 3 hours
Generate first month of LinkedIn and Instagram content (30 posts) featuring coaching insights, client transformation stories, and authority content
Target deliverable: 30 posts scheduled
Tool examples: Waymaker Social
Planning allowance: 4 hours · AI can assist; review the output
Set up webinar registration page, reminder emails, presentation template, and post-webinar follow-up sequence
Target deliverable: Webinar funnel active
Tool examples: Waymaker Builder, Zoom
Planning allowance: 3 hours · AI can assist; review the output
03 · Scale 2 months · suggested pace
Optimize, expand, and prove ROI
Design and launch a group coaching program with curriculum, landing page, enrollment emails, and community setup
Target deliverable: Group program live
Tool examples: Waymaker Builder, Circle
Planning allowance: 8 hours · AI can assist; review the output
Launch Meta and LinkedIn Ads campaigns targeting ideal coaching clients with webinar registration as the conversion goal
Target deliverable: Ad campaigns running
Tool examples: Meta Ads, LinkedIn Ads
Planning allowance: 6 hours
AI generates pitch templates, identifies 50 relevant podcasts, and creates a tracking system for outreach and bookings
Target deliverable: Podcast pitch system active
Tool examples: Waymaker Content
Planning allowance: 4 hours · AI can assist; review the output
Build custom dashboard showing discovery calls booked, client conversion rate, revenue, webinar registrations, and content performance
Target deliverable: Live ROI dashboard
Tool examples: Waymaker Analytics
Planning allowance: 4 hours · AI can assist; review the output
04 · Exit 60 days · suggested pace
Prepare your coaching business AI growth platform for sale, acquisition, or hands-off operation
Create comprehensive standard operating procedures covering every repeatable process in your coaching business AI growth platform — client onboarding, delivery workflows, billing, and support. A buyer needs to run this without you.
Target deliverable: Complete SOP handbook with video walkthroughs
Tool examples: Notion, Loom, Google Docs
Planning allowance: 12 hours · AI can assist; review the output
Record the questions this step raises for your business, location, and circumstances. Confirm requirements and assumptions with current official sources and a qualified professional before acting.
Target deliverable: Valuation estimate with supporting financials
Tool examples: Google Sheets, ChatGPT
Planning allowance: 6 hours · AI can assist; review the output
Organize all financial records, contracts, customer data, IP documentation, and legal documents into a virtual data room that a buyer or their advisor can review.
Target deliverable: Organized virtual data room
Tool examples: Google Drive, Google Sheets
Planning allowance: 10 hours
Identify every area where the business depends on you personally. Delegate, automate, or document each one. Test by taking 2 weeks off and measuring impact.
Target deliverable: Owner dependency scorecard (before/after)
Tool examples: Notion, Zapier, Slack
Planning allowance: 20 hours
Create a teaser document (blind profile) for your coaching business AI growth platform and either list on marketplaces (Acquire.com, Flippa, Quiet Light) or reach out directly to 5-10 potential acquirers.
Target deliverable: Teaser document + 5-10 buyer conversations started
Tool examples: Acquire.com, Google Docs, Email
Planning allowance: 8 hours · AI can assist; review the output
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Tools, budget & effort
These are tools named in the original playbook, offered as examples to evaluate. Check current capabilities, pricing, licensing, and data handling with the provider before subscribing. Start with the tools you already have.
- Waymaker Builder
- ConvertKit
- Zoom
Tools to evaluate
Item
Waymaker Builder (coaching website + booking integration)
Why consider it
Core deliverable across every tier
Make the numbers your own
Include setup, subscriptions, selling, fulfillment, revisions, support, and your time. Use your actual inputs and compare a cautious case with a better case.
Open the experiment calculator →AI roles & prompt templates
Assign a clear job, provide approved inputs, and review the result. These are role and prompt ideas; this page does not run AI or connect your accounts.
Content Writer
Draft a lead-magnet outline for this coach's ideal client
Marketing Strategist
Draft a webinar funnel outline (landing page, registration, replay follow-up)
Use the first task above as your opening prompt. Include your audience, desired output, constraints, and how you will judge quality.
Your first small test
- Choose one customer. Find five people who have the problem described in this guide.
- Show one useful sample. Ask about their current process, priorities, and objections.
- Offer a clearly scoped pilot. Agree on deliverables, a price to test, and what success means.
- Record the evidence. Track responses, costs, hours, and what the buyer actually used. Decide whether to continue, change, or pause.
Explore related ideas
Adapted from Ashley’s Waymaker side-hustle playbooks, imported October 15, 2026. This is a published snapshot, not a live connection to your Waymaker account. Source examples are planning material, not verified customer outcomes. Explore Waymaker.