Is this a fit?
Create content for businesses using AI tools to deliver high-quality blogs, social media posts, and marketing materials
Skills to bring or develop
- ChatGPT/Claude
- Canva
- Basic Marketing
- Content Strategy
The starting sequence
- Master AI writing tools and prompt engineering
- Build portfolio with 5-10 sample pieces
- Find and pitch first 3 clients
- Scale with systems and templates
- Hire team and expand services
What the work involves
5–10 focused hours a week once you're running. The hard part isn't the content — it's the first three sales conversations with business owners who've been burned by "marketing people" before.
Find your first customers
Treat this customer profile as a starting hypothesis. Talk to people in this role and find out what they already do, what it costs them, and whether they want help.
Role
Marketing Director at B2B SaaS
Company size
50-200 employees
Industry
B2B SaaS
Problems to investigate
- Content team cant keep up with demand
- SEO rankings declining
- Budget too tight for full-time writers
- AI content sounds robotic without editing
- Inconsistent brand voice across channels
Channels to test
- Cold Email
- Content Marketing
- Referrals
First launch approach
Start with 3 free content audits to build portfolio, then outreach to target clients
Ways to find your first customer
- Offer free content audit to 10 ideal clients
- Post daily on LinkedIn about AI content tips
- Guest post on marketing blogs
- Partner with web agencies for referrals
- Join B2B SaaS communities and provide value
Content ideas
- How AI is changing content marketing
- AI content vs human content comparison
- 5 ways to use ChatGPT for blog posts
- Content calendar templates for SaaS
Shape the offer & delivery
These are example packages to adapt, not current market rates or promises of sales. Choose one deliverable, set a revision limit, and test the scope with a real buyer before expanding.
Starter
$997/mo example price
- 4 blog posts/mo
- Basic SEO optimization
- Email support
- 1 revision per piece
Growth
$2,497/mo example price
- 12 blog posts/mo
- Advanced SEO
- Social media posts
- Priority support
- Content calendar
Scale
$4,997/mo example price
- Unlimited content
- Full content strategy
- Dedicated manager
- Video scripts
- Email sequences
Build and deliver the offer
Service delivery
Packages
Name
Content Sprint
Deliverables
- 4 blog posts (800-1200 words)
- 12 social posts repurposed from the blogs
- 1 email newsletter
Timeline
2 weeks
Included in this example
- Keyword-informed topic picks
- AI-drafted + human-edited copy
- On-brand formatting in Canva
Outside this example
- Publishing/CMS access
- Paid promotion
Name
Monthly Retainer
Deliverables
- 8 blog posts/month
- 24 social posts/month
- 2 email newsletters/month
- Monthly performance summary
Timeline
Ongoing, monthly
Included in this example
- Content calendar
- Brand voice guide maintenance
- Revision rounds (2 per piece)
Client onboarding
Step
Collect brand voice examples + past content
Who handles it
client
Step
Run a brand-voice AI prompt calibration session
Who handles it
you
Step
Get access to any CMS/social scheduler needed
Who handles it
client
Step
Deliver first content calendar draft for approval
Who handles it
you
Kickoff conversation
- Confirm brand voice, audience, and 3 pieces of content they loved (and 3 they hated)
- Walk through the content calendar and get sign-off
- Set the feedback/approval process and turnaround expectations
- Confirm invoicing schedule and point of contact
Your launch roadmap
Work through the phases at your own pace. Durations and task hours are estimates; client conversations, sales, and other outcomes depend on the response you receive. Growth and exit steps are optional later decisions.
0 of 21 tasks checked
01 · Foundation 3 days · suggested pace
Set up your AI writing workflow and service packages
Configure ChatGPT/Claude with custom prompts for different content types (blog posts, social media, emails)
Target deliverable: Prompt library document
Tool examples: ChatGPT, Claude, Notion
Planning allowance: 4 hours · AI can assist; review the output
Define 3 pricing tiers with clear deliverables and turnaround times
Target deliverable: Service packages PDF
Tool examples: Google Docs, Canva
Planning allowance: 2 hours
Create 3-5 sample pieces in different formats to showcase quality
Target deliverable: Portfolio website or PDF
Tool examples: ChatGPT, Grammarly, Google Docs
Planning allowance: 6 hours · AI can assist; review the output
Create intake form, project tracker, and delivery process
Target deliverable: Client onboarding system
Tool examples: Notion, Google Forms, Trello
Planning allowance: 3 hours
02 · Launch 7 days · suggested pace
Start outreach and land your first clients
Research B2B SaaS companies that need content help using LinkedIn Sales Navigator
Target deliverable: Prospect list with contact info
Tool examples: LinkedIn, Apollo.io, Google Sheets
Planning allowance: 4 hours
Write personalized cold email and LinkedIn message templates
Target deliverable: Email/LinkedIn templates
Tool examples: ChatGPT, Gmail
Planning allowance: 2 hours · AI can assist; review the output
Reach out to 10 ideal clients offering a free content audit as value-first approach
Target deliverable: 10 audit calls scheduled
Tool examples: LinkedIn, Loom, Google Docs
Planning allowance: 8 hours
Have 5-10 discovery calls and present your services
Target deliverable: 2-3 proposals sent
Tool examples: Zoom, Calendly, Notion
Planning allowance: 10 hours
03 · Growth 14 days · suggested pace
Deliver exceptional work and build referral engine
Complete first batch of content with high quality and on time
Target deliverable: Published content pieces
Tool examples: ChatGPT, Grammarly, Google Docs
Planning allowance: 20 hours · AI can assist; review the output
Ask satisfied clients for written testimonials and case study permission
Target deliverable: 2-3 testimonials
Tool examples: Email, Typeform
Planning allowance: 2 hours
Post daily about AI content marketing to build authority
Target deliverable: 14 LinkedIn posts
Tool examples: LinkedIn, ChatGPT, Canva
Planning allowance: 7 hours · AI can assist; review the output
Create referral incentive for existing clients
Target deliverable: Referral program document
Tool examples: Notion, Email
Planning allowance: 2 hours
04 · Scale 30 days · suggested pace
Systematize and prepare for team expansion
Create standard operating procedures for all content types
Target deliverable: SOP documentation
Tool examples: Notion, Loom
Planning allowance: 8 hours
Find and train an editor or additional writer
Target deliverable: Trained contractor
Tool examples: Upwork, Slack, Notion
Planning allowance: 10 hours
Define a small, measurable version of this task. Use your own customer evidence and actual costs to decide what to do next.
Target deliverable: Updated pricing
Tool examples: Google Docs
Planning allowance: 2 hours
Consider adding email sequences, landing pages, or video scripts
Target deliverable: Expanded service menu
Tool examples: Notion, ChatGPT
Planning allowance: 4 hours
05 · Exit 60 days · suggested pace
Prepare your AI content agency for sale, acquisition, or hands-off operation
Create comprehensive standard operating procedures covering every repeatable process in your AI content agency — client onboarding, delivery workflows, billing, and support. A buyer needs to run this without you.
Target deliverable: Complete SOP handbook with video walkthroughs
Tool examples: Notion, Loom, Google Docs
Planning allowance: 12 hours · AI can assist; review the output
Record the questions this step raises for your business, location, and circumstances. Confirm requirements and assumptions with current official sources and a qualified professional before acting.
Target deliverable: Valuation estimate with supporting financials
Tool examples: Google Sheets, ChatGPT
Planning allowance: 6 hours · AI can assist; review the output
Organize all financial records, contracts, customer data, IP documentation, and legal documents into a virtual data room that a buyer or their advisor can review.
Target deliverable: Organized virtual data room
Tool examples: Google Drive, Google Sheets
Planning allowance: 10 hours
Identify every area where the business depends on you personally. Delegate, automate, or document each one. Test by taking 2 weeks off and measuring impact.
Target deliverable: Owner dependency scorecard (before/after)
Tool examples: Notion, Zapier, Slack
Planning allowance: 20 hours
Create a teaser document (blind profile) for your AI content agency and either list on marketplaces (Acquire.com, Flippa, Quiet Light) or reach out directly to 5-10 potential acquirers.
Target deliverable: Teaser document + 5-10 buyer conversations started
Tool examples: Acquire.com, Google Docs, Email
Planning allowance: 8 hours · AI can assist; review the output
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Tools, budget & effort
These are tools named in the original playbook, offered as examples to evaluate. Check current capabilities, pricing, licensing, and data handling with the provider before subscribing. Start with the tools you already have.
- ChatGPT
- Claude
- Canva AI
- Jasper
- Grammarly
Tools to evaluate
Item
AI writing assistant (ChatGPT Plus, Claude Pro, or Jasper)
Why consider it
Your Content Sprint and Monthly Retainer packages depend on AI-drafted + human-edited copy at volume — a paid tier is what makes the timelines realistic
Item
Canva Pro
Why consider it
On-brand formatting is a named deliverable in both packages
Item
Content calendar/scheduling tool (Buffer, Later, or similar)
Why consider it
The monthly retainer promises a content calendar and 24 social posts/month — manual scheduling doesn't scale past 1-2 clients
AI writing model
- Claude (Anthropic)
- ChatGPT Plus / Team
- Jasper
SEO research
- Surfer SEO
- Ahrefs
- Frase
Project management
- Notion
- ClickUp
- Asana
Make the numbers your own
Include setup, subscriptions, selling, fulfillment, revisions, support, and your time. Use your actual inputs and compare a cautious case with a better case.
Open the experiment calculator →AI roles & prompt templates
Assign a clear job, provide approved inputs, and review the result. These are role and prompt ideas; this page does not run AI or connect your accounts.
Content Writer
Draft the first blog post for this client's Content Sprint using their brand voice examples
Social Media Manager
Repurpose this blog post into 3 social posts for different platforms
Copy a prompt, then add your context
Replace the bracketed placeholders. Use information you have permission to share, ask for sources, and check every factual or numerical claim.
Niche-specific content strategy generator
Build a 90-day content strategy for a B2B client. Client niche: [their industry] Target buyer persona: [their ICP] Top 5 competitor blogs: [URLs] Their goal: [SEO traffic / thought leadership / lead gen / demand capture] Their voice: [formal / casual / contrarian / educational] Output: PILLAR TOPICS (3-5): Each one a long-tail-keyword anchor that supports 8-12 cluster posts. PILLAR CONTENT (3 anchor pieces, 2500-3500 words each): - Title + working subhed - H2 outline (8-10 sections) - Internal link plan (which cluster posts feed in) - CTA / conversion path CLUSTER POSTS (24, organized by pillar): - Title (with target keyword + search volume estimate) - Format type (how-to / comparison / listicle / deep-dive / case study) - Word count target - Primary keyword + 2 supporting LSI keywords - Distribution plan (newsletter, LinkedIn, niche communities) DISTRIBUTION CADENCE: 2 posts/week schedule with promotion checklist per post. KPIs to track at 30/60/90 days. Review requirements: Separate supplied facts from assumptions. Do not invent market data, customer results, testimonials, or source citations. Flag missing information and suggest a small validation test. Mark numerical examples as scenarios. Keep the final decision with me.
Long-form blog post (1500-2500 words, SEO-optimized)
Write a 2000-word blog post for [client] in [niche]. Title: [paste exact target title] Primary keyword: [keyword + search volume + intent] Supporting keywords: [3-5 LSI / related terms] Target buyer persona: [ICP] Existing top-3 SERP competitors: [paste URLs to differentiate from] Brand voice: [formal/casual/contrarian — paste 2-3 sample sentences] Structure: - H1 (use exact title) - Hook intro (180-220 words, problem-aware → benefit tease) - 6-8 H2 sections (each 200-350 words with H3 subsections where helpful) - Visual cue suggestions (tables, charts, screenshots) - Internal link suggestions to 3-5 related cluster posts - CTA section (no hard sell — soft offer) Quality bar: - Every claim has a source or qualifier - Reads like a senior practitioner wrote it, not AI - Hooks every 200 words to prevent bounce - Avoids AI tells (delve, leverage, treasure trove, in conclusion, navigate the landscape) Output the full post + meta description (150-160 chars) + 5 internal link anchor suggestions. Review requirements: Separate supplied facts from assumptions. Do not invent market data, customer results, testimonials, or source citations. Flag missing information and suggest a small validation test. Mark numerical examples as scenarios. Keep the final decision with me.
Client onboarding doc (replaces 3 calls)
Generate a client onboarding doc for a new content retainer engagement. Format as a Notion / Google Doc page. Client: [name + brief] Service tier: [Starter $997/mo | Growth $2497/mo | Scale $4997/mo] Engagement length: [3-month minimum recommended] Sections: 1. WELCOME + scope summary (1 paragraph each) 2. CONTENT INTAKE FORM (questions for the client to answer): - ICP details - Brand voice samples (link 5 sources) - Top 10 keywords they want to rank for - Top 5 competitors - Existing assets (style guide, brand kit, prior content audits) - Approval workflow 3. PRODUCTION PROCESS - Topic intake → strategy alignment - Outline approval (24-hr SLA) - First draft (5-day SLA) - Revision rounds (1 included, additional billable) - Final delivery 4. COMMUNICATION CADENCE (weekly call, async update doc) 5. KPIs WE TRACK + REPORTING (monthly) 6. FAQ (the 8 most common client questions, pre-answered) Tone: confident, professional, sets clear expectations + reduces back-and-forth. Review requirements: Separate supplied facts from assumptions. Do not invent market data, customer results, testimonials, or source citations. Flag missing information and suggest a small validation test. Mark numerical examples as scenarios. Keep the final decision with me.
Retainer proposal pitch (high close rate)
Write a content retainer proposal designed to close. Prospect: [company + their pain] Discovered pain points (from discovery call): [paste] Budget signal: [if known] My recommended tier: [Starter/Growth/Scale] Engagement scope: [paste] Structure: 1. EXECUTIVE SUMMARY (1 paragraph): the outcome they want 2. THE GAP: their current state vs desired state, with 1 specific data point about their current content (e.g., "Currently ranking page 4 for [keyword]") 3. APPROACH: 4 phases (audit → strategy → production → optimization) with deliverables per phase 4. WHAT I'M NOT INCLUDING (this builds trust): 2-3 services I'm explicitly leaving out 5. INVESTMENT: tier breakdown, what each gets you 6. ROI MATH: based on industry benchmarks for [their niche] 7. WHY ME (3 bullets — credentials, prior wins, niche fit) 8. NEXT STEP: single CTA (book the kickoff call) Tone: confident, specific, no fluff. 2-page max. Skip the corporate template language. Review requirements: Separate supplied facts from assumptions. Do not invent market data, customer results, testimonials, or source citations. Flag missing information and suggest a small validation test. Mark numerical examples as scenarios. Keep the final decision with me.
What a working week could look like
This is an example cadence. Include time for customer conversations, review, and admin; reduce the scope to fit your available hours.
What
Client intake calls
When
Mon · 1h
What
Content batch sessions
When
Tue & Thu · 2h
What
Review, schedule & send
When
Fri · 1h
What
Chief of Staff check-in
When
daily · 15 min
Problems to plan for
Use these playbook prompts to question your plan. Pricing, channels, and delivery models should be tested with your own customers.
Pricing per-project instead of monthly retainer
One-off projects only as paid trials that explicitly convert at month 2.
Going generalist instead of niching
Pick ONE vertical (B2B SaaS, healthcare, fintech, ecommerce) and become known for it. Niche down by month 6.
AI tells too obvious in delivered content
Maintain a banned-words list. Read every piece aloud. Edit for cadence + specificity. AI generates draft; human voice ships.
No SEO foundation — writing in a vacuum
Every piece must have a target keyword + search intent + SERP analysis BEFORE writing.
Missing client portal / intake process
Notion / Airtable client hub on day 1. Standardized intake form. Ticketing for revisions.
No cap on revisions
1-2 rounds of revisions included per piece. Beyond = $X/hr or productized add-on.
Your first small test
- Choose one customer. Find five people who have the problem described in this guide.
- Show one useful sample. Ask about their current process, priorities, and objections.
- Offer a clearly scoped pilot. Agree on deliverables, a price to test, and what success means.
- Record the evidence. Track responses, costs, hours, and what the buyer actually used. Decide whether to continue, change, or pause.
Explore related ideas
Adapted from Ashley’s Waymaker side-hustle playbooks, imported October 15, 2026. This is a published snapshot, not a live connection to your Waymaker account. Source examples are planning material, not verified customer outcomes. Explore Waymaker.