- Business model
- Product validation
- Starting cost
- Moderate
- Suggested test window
- 2–3 weeks
- Status
- Suggested experiment · results not yet reported
Start here
Choose one product for a defined audience. Order a sample and check quality, tracking, delivery, and support.
Run the smallest useful test
Build a realistic cost sheet and interview potential buyers using the actual sample. Do not promise shipping times you have not verified.
Look for this signal
A clear customer need, acceptable sample quality, and positive margins under conservative assumptions.
Keep an eye on the real costs
Samples, shipping, returns, payment fees, advertising, and support.
A useful boundary
Set a test budget and reject products that cannot support the customer experience.
Draft your offer
A [product] for [buyer] that solves [problem], backed by verified quality and delivery information.
Use this as a starting point. Replace every bracket with something specific, then check the draft with someone who fits your intended audience.
Make the next decision
Record the time and money you spent, the people you spoke to, what they did, and the next action you will take. If there is no meaningful interest, change the buyer, the problem, or the offer before spending more.
Use the experiment scorecard