A real-life experiment in building more possibility. By Ashley Kays
the wealth
experiment✳
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EXPERIMENT 05 / Shop & discover

My Wishbook

Bring a little wonder back to finding the perfect gift.

Experiment brief · Proposed direction

The question worth asking

Can a more thoughtful gift experience make discovery feel personal again?

A first experiment

Curate a focused seasonal gift collection for one recipient type and test which ideas people save or explore.

What we would measure

Collection visits, useful gift feedback and outbound product clicks.

A possible business model

Disclosed affiliate recommendations and seasonal shopping guides.

How this fits the bigger picture

My Wishbook is one part of the Wealth Experiment: exploring how a useful idea can become something people choose to use. The next step is to test the need, learn from real feedback, and decide whether to continue, change direction or pause.

This is a proposed experiment, not a report of completed work or financial results. Domain availability and product readiness have not been verified here.