Site Flipping
Choosing, preparing, listing and letting go of a website—with the human story and the actual results.
Explore the topicThe field journal
Choose a useful direction.
Browse practical guides by the work you want to do next.
Choose & test an idea
Find a useful problem, shape an offer, and run a small demand test.
Explore the topicBuild & launch
Create your first site and put something useful in front of people.
Explore the topicReach your first customers
Use content, search, and conversations to bring the right people to your work.
Explore the topicAffiliate & commerce
Create useful recommendations and test an income model responsibly.
Explore the topicAI & workflows
Give AI a clear job, review the output, and build a repeatable process.
Explore the topicMeasure & decide
Read the signals, count the real costs, and choose your next experiment.
Explore the topicFounder notes & momentum
Follow Ashley’s work and make room for purpose, support, and steady progress.
Explore the topic