The Wealth Experiment · With Ashley Kays
You bring the experience. Ashley helps you shape an offer, build a first version with AI, and test it with potential customers.
Start with Two Mondays to a Side Hustle: live demonstrations, guided practice, and help when you get stuck. November 2 & November 9, 7–9 p.m. Eastern. Free for this founding cohort.
For professionals, freelancers, and creatives building around a full life.
Live founding workshop · Build along with us
Turn something you know into something you can sell.
Choose a focused offer, build a small first version with AI, and create a practical plan to test it with potential customers. Watch Ashley work through the decisions, then put the process to work on your own project.
Choose one useful idea, shape the offer, and build along step by step.
Refine your work, check the experience, and plan your first marketing test.
For professionals, freelancers, and creatives ready to put their experience to work. Bring a skill, an idea, or a project you’ve started; get guided practice, questions, and feedback.
Includes both Mondays, optional setup and group office hours, and 30-day replay access. Software and hosting costs are separate. A completed business or income is not guaranteed. See the workshop page for scope, preparation, and terms.
Three ways to put your skills to work
Choose one project that fits your experience. These examples show the scope: one customer, one problem, and a first version to test.
01 · Package a service
Use your design or marketing experience to help a small business improve one confusing web page.
Your first version: a clear scope, a sample review, an offer page, and an invitation to a customer conversation.
Illustrative project idea.
Plan a service offer →02 · Package what you know
Turn your project experience into a client briefing template and kickoff checklist for new freelancers.
Your first version: an editable sample, clear instructions, and a product description for a buyer to review.
Illustrative project idea.
Plan a digital product →
03 · Make a useful tool
Help someone make one decision, such as choosing a first business test. Try Ashley’s First Experiment Planner to see the size of the build.
Your first version: a working demo or clickable prototype, a testing checklist, and a feedback question.
Working example; sales and participant results are not claimed.
Try the working example →No coding is required for the template or service-page paths. A software prototype may need more setup. Bring your own idea or adapt one of these starting points.
The workshop focuses on a small first version and a customer test. Complex apps, integrations, and large stores need a separate scope. Progress depends on preparation, participation, and practice between sessions.
Our method · Reverse engineering
We’ll study who an offer helps, what it includes, how it’s priced, and how customers could find it. Then we’ll use those lessons to create an original offer for a customer you understand.
We’ll distinguish visible facts from assumptions. A polished website or listed price alone does not establish demand, sales, or profit.
See an offer teardown →77 possibilities · One place to start
Go beyond a list of ideas. Explore the customer, offer, launch plan, tools, and daily work behind each possibility.
Explore all 77 side-hustle guides →Start with what you need
Choose one person to help and one small offer to test. Make a plan in three short steps, in about 15 minutes.
Choose my first testGive one recurring task to a small AI team. Keep review in your hands and measure the effort.
Plan my AI teamMake the task smaller, use a Waymaker reflection, and choose a ten-minute restart.
Find my next stepA Wealth Experiment workshop
Let AI help you get the work done. Learn six simple steps with one useful example, then build a workflow for your job, business or side hustle.
Latest from Ashley · Ideas revisited
I revisited 85 tabs of old plans. Teaching, course creation, and helping people build kept coming back. Here is what I’m bringing forward—and how I’ll test it.
Inside the Experiment · A working example
Follow an idea through validation, planning, design, coding, testing, and marketing. Take the parts that help you make your next move.
Open the working tool ↗Can a short guided activity turn “I have an idea” into “I know what to test next”?
Reader results and allocated build costs have not been reported yet.
A note from Ashley
Ashley Kays
Leadership across product, design, marketing, and teaching.
Meet Ashley →“You don’t have to know every tool or have the whole business figured out to begin.”
I’ve spent my career helping people turn complicated ideas into something useful. Now I’m applying that experience to my own projects and sharing the work as it takes shape.
The Wealth Experiment is a place to explore what your skills, curiosity, and AI can help you make. Follow the decisions, borrow a starting point, and adapt it to the time and life you have.
You’ll find working examples, practical guides, and open questions. When there are results to share, the context and effort belong alongside them.
When you are ready
Find a tool for your goal · Try the free build-along · Return to your saved work
Already have a website?
Use WebsiteTraffic to choose a traffic channel, plan distribution, and turn your next week into a useful growth experiment.
WebsiteTraffic is a separate site in Ashley’s project collection.
The work behind the experiments
My work across product design, marketing, education and AI shapes what I build here. Explore the deliverables, decisions and practical lessons behind eight completed projects.
UX & storytelling
Connected the emotion of a vacation brand with practical planning screens, landing pages and journeys across vacation collections.
See the work & the lesson
Education & growth
Built an education business by connecting curriculum, learner experience, community and marketing, from initial interest through completion.
See the work & the lesson
B2B growth & conversion
Connected website interest with a clearer demo path, practical sales tools and coordinated follow-through for a healthcare automation business.
See the work & the lessonOur shared mission
Wealth Experiment brings Waymaker’s mission into real-life experiments: use your skills and AI to explore income opportunities, make room for the life you want, and help others along the way.
I’m committing at least 10% of The Wealth Experiment’s profit after expenses to giving back through the causes and education initiatives in our giving commitment.
Our mission and giving commitment →FREE GUIDE & WORKSHEET
Turn one useful resource into a small audience experiment. Find relevant partners, prepare a thoughtful pitch, and record what happens.
Follow the work as it unfolds
Read field notes from Ashley: what I’m building, a decision or lesson from the work, and a practical step for your own project. Start now with the free Experiment Scorecard; no signup is needed to download it.
Download the free scorecard